What is the impact of an IT innovation on your business model?

 

External forces threaten your business model, making it necessary to innovate your business model. IT innovations can facilitate business model innovation, but there are many of them. To choose the right IT innovation you need to know the impact of it on your business model.

	Next to being an external force, IT innovations can help to arrive at the desired business model. But there are many IT innovations. How can you find the one that delivers the requested benefits.
	Nowadays a business case and trial and error is the standers. This is an extensive path of which the outcomes are usually still unclear. Thereby it is time-consuming and costly to apply on multiple IT innovations.
	What if the impact of the IT innovation on the business model was already known!?

This is a research focusing on the banking sector and on these six IT innovations:

• Software as a Service
• Advanced Analytics Enterprise Data
• Enterprise Mobile Apps
• Automatic Content Recognition
• Gamification
• Big Data

Software as a Service
Application software provided as a web-application, used in a multi-tenant model and purchased on a pay-for-use basis.

Advanced analytics on enterprise data
applying statistical techniques on complex data sets to find patterns and correlations between variables. Typical examples are outlier detection, clustering, pattern recognition and link analysis.

Enterprise mobile appsApps on mobile devices which support business processes, either for internal use or as a channel to customers.

Automatic Content RecognitionThe ability of a mobile application to identify content within its proximity based on a sample (audio/video fragment, image of physical object) and through matching that sample with an online repository of all existing content. A typical example is an app from a web shop that uses the camera to identify the product it has in sight, after which it can be ordered with one touch on the screen.

Gamification
The use of game design techniques in non-game business contexts, for example by using points, achievement levels and leader boards. The concept is used to stimulate people to higher levels of engagement or to motivate people to perform tasks they would otherwise consider boring.

Big data
Data too large to be processed by traditional database management and analysis tools. Apart from volume, other characteristics of big data are: velocity (rapidly changing) and variety (heterogeneous content)